The Prime Minister, Narendra Modi, is usually expected to address the nation every month on All India Radio. Having officially started on and from 3 October 2014, the programme aims to deliver the Prime Minister’s voice to the general masses of India. Since television connection is still not available everywhere in India, especially in the isolated, rural and less developed regions, radio was chosen to be the medium for the programme, owing to its wider reach. An estimated 90% of the total Indian population is reachable over the medium. Additionally, various private FM radio stations in the metropolitan cities of India are allowed to broadcast a recording of the show.
Doordarshan’s Direct to Home (DTH) service Free dish relays feeds of the 20-minute-long episodes, to television and radio channels.
The first Mann Ki Baat programme was broadcast on the occasion of Vijayadashami on 3 October 2014 followed by the second broadcast on 2 November 2014.
The former President of the United States was a part of the January edition of ‘Mann Ki Baat’, which was aired on 27 January 2015. Obama had arrived in India to be a part of the Republic Day Parade.
The 50th episode of the program was broadcast on All India Radio on 25 November 2018.